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- Pizza and PSL for dogs; Omni hiring professional dog breath-sniffer
Pizza and PSL for dogs; Omni hiring professional dog breath-sniffer
Plus, meet the Special Olympics first-ever live mascot, Champ.
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FOOD IS GOING TO THE DOGS
JustFoodForDogs and LA pizzeria Pizzana have partnered to create the “Pup Pizza,” a mini Neapolitan-style dog-friendly pie made with pumpkin-peanut butter sauce, potato “cheese,” and pork treats (instead of pepperoni). Speaking of pumpkin, Get Joy is launching a seasonal “Pumpkin Spice Freeze-Dried Superfood Treat” for dogs that's grain- and gluten-free.
The bigger picture: Pet brands borrowing from human lifestyle trends
These clever culinary creations highlight the expanding demand by pet parents for premium shared experiences, not just straight-up nutrition. The strategy is straightforward: mirror human food trends in pet products to deepen emotional connection and drive premium spend.
Pupkin
DREAM JOB(?)
Would you sniff your dog’s malodorous breath every day, for £9,000?
It may sound like a joke, but one company is serious about it. Omni Pet, a natural pet supplement brand, is on the lookout for a “Dog Breath Inspector” to test its new Fresh Breath product. The role is a dream for any dog owner whose pup has less than pleasant oral hygiene. The chosen candidate will simply need to sniff their dog’s breath every day for three months and track any changes.
Omni explains that bad breath can be a sign of deeper health issues, so they developed a natural supplement to combat the problem from the inside out. They want to see how the product performs in a real-world scenario. To apply for the job, you must live in the UK, be over 18, and own a dog with bad breath.
While amusing, this job listing underscores an important point for all pet owners. Monitoring your dog’s breath is a simple yet crucial way to keep an eye on their overall health. While you might not be getting a £9,000 payday for it, regular checks can help you spot potential problems early.
The deadline for applications is September 6, 2025, so there’s still time for a lucky UK pet owner to apply.
POOCH PIONEER
For the first time ever, the Special Olympics USA Games has appointed a live official mascot.
Champ, a golden retriever therapy dog, will serve as the official mascot and four-legged ambassador for the USA Games, scheduled to take place from June 20-26, 2026 in Minnesota.
For the first time in history, the Special Olympics USA Games has introduced a live mascot, Champ, a golden retriever therapy dog who will serve as a four-legged ambassador for the 2026 USA Games in Minnesota. Source: 2026 Special Olympics USA Games
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